Our Brands

Pure Pink is a private label collective and is our flagship brand in the market. With years of
pre-development work, understanding of the mineral and its potential, we launched Pure
Pink in 2022. Powered by a transparent, ethical and highly scrutinized supply-chain, our
pink salt is processed and packaged in the USA. We have introduced our 1 LB pouches to
retail stores all across Wisconsin, and are expanding nationally, with 4 new SKUs that have
passed the development stage and are ready to enter the market.
Launching in November of 2022, our Miracle Blends private label features authentic
seasoning blends with Himalayan crystal salt. We have combined a unique mineral with
traditional North American spice blends with a focus on a zesty, distinctive taste that is
noticeable to the consumer. We are excited to launch our Miracle Blends globally in 2023,
and to add up to 22 potential new variations within the next two years.
Basmati Rice is a grain that is indigenous to the Ancient & Fertile Indus River Valley,
located in modern day Pakistan. This long grain form of rice has been harvested for
thousands of years, and is infamous for its unique texture and aroma. Our collective has
worked diligently to be able launch our private label, Pure Basmati in 2023, with the
capacity to also supply bulk quantities. Basmati rice is the best rice in the world and we
are proud to bring it to the global culinary markets.